Rossi Tourism Market

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The defining trend of 2016, which will extend to both mobile and domestic tourism, should be the extreme sensitivity of the consumer market to price changes.

MOSKWA, 28 Dec, RIA News. The year 2015 was in many respects unprecedented for Russian tourism. The tourism industry, driven by the country ' s economic situation and the world ' s geopolitical processes, has begun to change extremely actively, and these new trends can be expected to continue and develop in 2016.

The dominant trend in 2016, which will extend to both mobile and domestic tourism, should be the extreme sensitivity of the consumer market to price changes.

The Executive Director of the Association of Russian Tour Operators (ATOR), Maya Lomidze, is confident that any economic and political fluctuations will have a direct impact on tourism demand. "It is no doubt that the next summer of the Rossians are going to rest, but they're going to have fewer vacations and find more economical vacation options," she thinks.

As another trend in the quality and diversity of rest, experts refer to a reduction in the number of mobile holiday periods. If, until recently, people other than the main summer months when Russians were sent to warm seas by their families, they used official holidays or weekends to go somewhere, they will now be less likely to have short holidays or to abandon them at all.

Lomidze believes that another feature of 2015, which will continue in the coming year, will be the reduction of the depth of the sales of the tourism product.

"If approximately 29 per cent of their early reservation tours were booked in 2014, that percentage fell to 12 per cent in 2015. The number of tourists who book tourists in a week increased twice in 2015, from 13 per cent to 30 per cent. There's still a couple of 28% of the clients who book tours in two or three weeks, that is, less than a month, but not a hit, that explains it.

The analysts of ALU are absolutely convinced that this imbalance will increase further in 2016, and there will also be a 10 per cent decrease in the number of those who plan and pay for their rest for one month and a half.